KEYNOTE SPEECH: LIMITLESS DATA
Making sense of the oceans of data available to better cater to the fan and hyper-personalize fan experiences.
PANEL DISCUSSION: PRIVACY & TRUST
Spotlight on consumer privacy, cybersecurity, and building trust with the fan
as well as sports governing bodies.
9:30 AM - 10:30 AM
KEYNOTE SPEECH: LOYALTY 4.0
Taking fan loyalty to the next stage and localize a global fanbase. The panel will discuss changing fan
behaviors and how data analytics can enable the involvement of the younger generation.
PANEL DISCUSSION: INVESTING IN FAN EXPERIENCE
Keeping up with the speed of technological change and the NextGen fan experience. From the fan’s mobile
to the fan’s wrist.
11:00 AM - 12:00 AM
12:30 AM - 1:30 PM
CASE STUDY: IT’S A VR WORLD
Application of VR and developing your next competitive advantage in IoT
CASE STUDY: CONNECTED ARENAS
How to enable smart arenas and make your game experience memorable and enjoyable in a cognitive age.
1:30 PM - 2:30 PM
CASE STUDY: COMPETITIVE INTELLIGENCE
How to compete with emerging entertainment formats and tech companies. Can your venue keep up with changing fan behavior?
2:30 PM - 3:30 PM
CASE STUDY: CORRECTING THE COURSE
Using data analytics to enhance internal departments and bridge the gap between IT, Marketing, and Sales.
CASE STUDY: NEXTGEN ANALYTICS
Optimizing machine learning capabilities in marketing. What are the latest predictive models?
3:30 PM - 4:30 PM
Oct. 17-18, 2017 | Javits Center